A student ritual without equal for nine years now, OUMF is a project of the Société de développement du Quartier Latin in partnership with Avalanche Prod. The festival has been offering an intense concentration of free music performances and multidisciplinary activities, overlapping at a hectic pace on popular Rue St-Denis. Over three days the Quartier Latin is alive with the sound of music and dance rhythms, and is the setting for numerous interactive installations and visual artworks. The most talented artists on the Montreal and international scene take to the OUMF stages, with the music side of things handled by M for Montreal. The OUMF festival celebrates talents in all forms and, of course, the start of a new year – both for students and for culture!